I'm Byron Penney. Primarily a Brand Strategist, Brand Auditor and Creative Director for Consumer and Trade Marketing. Thanks and enjoy your visit.
Hello, I'm Byron Penney.
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WHAT DO YOU DO?
To some it's magic. It's really Creative Direction, Brand Strategy and Design. I develop, refresh, and extend Brands. Mostly "white label" for others but I don't show HBO... oops. I do not apply a design philosophy. I prefer the audience, analytics, medium, goal and process to guide parameters. You will see many different audiences along with their strategic and aesthetic solutions. Your needs are hopefully represented here. Either way, let's talk.
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WHAT HAVE YOU DONE?
CREATIVE DIRECTOR • ART DIRECTOR GRAPHIC DESIGNER • FASHION DESIGNER
Designed, developed and directed brands, creative strategies, marketing materials, digital media and apps, print, consumer product design, advertising, events, style guides, packaging, p.o.p., product production checks in Hong Kong and Taipei...
You get the idea.
I consider myself very lucky.
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WHO DID YOU DO IT TO?
CREATIVE DIRECTOR, ART DIRECTOR, DESIGN
Viacom/MTV Networks, Nickelodeon, Nick Jr., BET, VH1, MTV, Comedy Central, Spike, Disney, FreeForm (previously ABC Family), Fuse, Earl Jean, Mavi, NFL, NBA, MLB, and Marvel
FASHION DESIGN, DESIGN ASSISTANT
Gap, Gap Kids, Geoffrey Beene Couture (Alber Elbaz), Limited Brands
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WHO DO YOU THINK YOU ARE?
Byron has been called "creative guru" by business folk, accused of "adding value" by marketing folk and being "a diplomat, calm leader and weirdo" by creative folk. When I refer to myself in the third person, I ask, "Byron can be all these things?" Me? "Yes!" He continues, "Self-deprecating?"
"Yup, he's a jerk."
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YOUR STRENGTHS?
CREATIVE VISION: My "Wizard Eyes" see trends, alignment, and narratives.
LEADERSHIP: Hands-off teamwork! Left hand to clear obstacles. Right hand points ever forward.
LISTENING =Despite the ringing, I have ears for a good story, detail and music.
"FINDER of CONNECTIONS" = 2+2=5
MULTIDISCIPLINARY = I drape, draw, build, craft and play.
And apparently a gratuitous writer of "air quotes".